Improve user participation by letting users decide what can be shared under what conditions
Define consent forms based on your use cases
Put consent into action and filter data based on user consent
User trust is vital for companies that collect, process, and share user data. But trust can only be earned if these companies adapt transparency and give customers control over the privacy of their data. Businesses that have higher trust rankings will receive cleaner and more relevant data, improve their efficiency, and enhance customer satisfaction.
ConsentGrid™ uses the patent pending SmartConsent™ technology that governs data exchange based on user preferences. Depending on their specific needs organizations can apply important criteria, such as in-house policies or legal requirements and combine these with user consent to control data exchange in real-time. SmartConsent™ technology is data agnostic, it works with existing data exchange standards, or it can be integrated with internal business entities to control data exchange.
Empowered customers are more willing to share information, and are more forgiving of data privacy breaches, remaining loyal after the fact
Privacy maturity has become an important competitive advantage for many companies. Organizations should work to maximize the business benefits of their privacy investments, which may go beyond the requirements of any particular privacy regulation.
