User trust is vital for companies that collect, process, and share user data. But trust can only be earned if these companies adapt transparency and give customers control over the privacy of their data. Businesses that have higher trust rankings will receive cleaner and more relevant data, improve their efficiency, and enhance customer satisfaction.
ConsentGrid™ uses the patent pending SmartConsent™ technology that governs data exchange based on user preferences. Depending on their specific needs organizations can apply important criteria, such as in-house policies or legal requirements and combine these with user consent to control data exchange in real-time. SmartConsent™ technology is data agnostic, it works with existing data exchange standards, or it can be integrated with internal business entities to control data exchange.