Today’s data-driven businesses need to integrate privacy policies and user preferences into their data flow seamlessly. Yet most companies apply privacy at the point of data use. This significantly limits organizational capabilities and does not scale. A case-by-case approach is costly, labor-intensive, slow, highly inefficient, and creates an important barrier when critical data needs to be shared quickly. Companies relying on in-house solutions have to deal with a privacy bottleneck that slows down core business functions. ConsentGrid™ provides the answer by enabling privacy governed data flow for organizations of all sizes across different verticals.
Organizations that use or manage personal data are expected, and in some cases legally required, to adapt transparency and to engage their customers in the process. Emerging privacy regulations and changing customer expectations add to the pressure and make it difficult to maintain an efficient data exchange that supports core business functions. Privacy regulations such as the European General Data Protection Regulation (GDPR), the upcoming California Consumer Privacy Act (CCPA), and other emerging laws in the US and around the world, expect companies to disclose data usage or capture and respect user consent before they can process or share their information. As it stays currently, CCPA defines personal information widely including any data that can be directly or indirectly linked to a particular consumer or a household. It also guards children’s data with additional protections and requires specific opt-in consent before companies can sell them.
Legal requirements are not the only reasons for adapting privacy integration. Companies that accept transparency and give their customers control over their data enjoy many benefits that go beyond compliance. For example, empowered customers are more willing to share data that is cleaner and more relevant to business goals. And according to a 2018 Harvard Business Review study, customers who are given control feel less violated, are more trusting and more forgiving of data privacy breaches, and even more likely to remain loyal after a breach.
Engaging users entails more than just getting their consent with ‘yes/no’ or ‘opt-in/opt-out’ selections. It includes being completely transparent about the collection and use of their data, providing them with a wide selection of granular choices where they can approve or deny which information to be used, for what purpose, shared with whom, and for how long. It also offers the unconditional flexibility to change their selections at any time. Obtaining consent or capturing user preferences are important steps for compliance, but these are still not sufficient. Integrating policies and user selections into real-time data flow is the most critical element that puts privacy choices into action and aligns them with business goals.
ConsentGrid™ enables privacy governed data flow and eliminates the privacy bottleneck. It creates an automated privacy hub that controls all data flows within and between organizations of all sizes and verticals. Companies can enforce privacy regulations and policies without interruption, eliminating the need for filtration and additional controls at the point of use. With context-aware consent and policies, ConsentGrid™ removes or masks sensitive data before it is used, and keeps an audit trail for end-users. In summary, ConsentGrid™ helps companies comply with regulations, enhance their transparency, and engage and empower their users.
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